WORLD BOXING COUNCIL (WBC)
OVERVIEW
In 2025, I partnered with the World Boxing Council to support the Boxing Grand Prix tournament in Riyadh and the broader WBC digital presence. My role combined social media management, branding, AI/3D creative design, and campaign execution to strengthen audience engagement across WBC’s main channels.
CHALLENGE
WBC needed to connect global boxing fans with a new tournament while maintaining consistent storytelling across its accounts, including the WBC Cares branch. The goal was to generate excitement online, promote new initiatives like the Undisputed video game, and bring creative innovation to WBC’s branding.
MY ROLE
Designed and scheduled engaging social media posts on Instagram, tailoring reels, carousels, and static content to maximize reach.
Promoted Undisputed by Steel City Interactive through targeted visuals and storytelling.
Developed AI-powered trophy concepts and translated them into 3D models, preparing them for production as real gold trophies.
Directed WBC Cares campaigns by collaborating with management, producing adoption-focused posts, and streamlining workflows for faster production.
Delivered bilingual campaign copy, hashtags, and alt text to strengthen accessibility and SEO.
RESULTS
Achieved standout engagement on Instagram, including a WBC Boxing post with 12.1K likes and a WBC Cares post with 9,482 likes.
Established a repeatable process for campaign production, improving efficiency and collaboration.
Created innovative visuals that blended tradition with modern tools, showing how AI and 3D design can expand a brand’s creative storytelling.
TAKEAWAY
This work with WBC demonstrated the power of combining marketing strategy with creative design. By merging social media management, AI visuals, and campaign planning, I helped the WBC reach global fans, celebrate the sport’s legacy, and engage communities both inside and outside the ring.
ROLE
Social Media Manager
Marketing Specialist
Graphic Designer
Social Media Manager
Social Media Content Creator
Branding Specialist
3D Artist
SCOPE
Tournaments | Social Media | Brand | Community
From the Boxing Grand Prix in Riyadh to WBC Cares adoption awareness, each campaign connected fans, athletes, and communities through the spirit of boxing.
SKILLS
• Marketing strategy & content planning
• Social media management & scheduling
• SEO & audience research
• Video editing & 3D asset creation
• Cross-functional collaboration
• Event planning & internal campaign development
• Copywriting & storytelling for technical audiences
• Visual branding & creative direction
PLATFORMS
TOOLS
• Adobe Creative Suite (Photoshop, InDesign, Illustrator) • Canva
• Figma
• Google Analytics
• SEO tools
• Hootsuite
• Collaboration
• Emplifi
• Microsoft 365 (Word, Excel, PowerPoint)
SOCIAL MEDIA, Global Impact
From content creation to audience engagement, I manage social platforms with strategies built for consistency and results. My goal is to help your brand stay relevant, visible, and connected in the fast-moving digital space.