S2 GLOBAL
OVERVIEW
At S2 Global, a global leader in security screening and CertScan solutions, I managed cross-channel marketing initiatives that reached customers, executives, and government clients. My role extended beyond social media into email campaigns, web design, event marketing, and brand storytelling helping the company strengthen its global reputation and expand into new territories.
CHALLENGE
S2 Global needed to present highly technical, government-focused solutions in a way that felt engaging and accessible while maintaining professionalism. The brand also faced the challenge of aligning its identity across multiple platforms, regions, and audiences ranging from sales teams and executives to customers and industry leaders.
MY ROLE
Directed and scheduled social media content across LinkedIn, X, YouTube, and Facebook, growing engagement and reach.
Launched and maintained multi-platform campaigns, including the Smuggling Trends initiative, which turned global seizure data into clear visuals and stories.
Designed brochures, branded materials, and event visuals to support conferences and executive sales efforts.
Managed website updates for S2 Global and S2 Events, focusing on usability, SEO, and branding consistency.
Created and scheduled email marketing campaigns that improved open and click-through rates.
Partnered with executives and cross-functional teams to align messaging and deliver campaigns that met both sales and marketing goals.
RESULTS
Drove a 606% increase in S2 Global’s LinkedIn followers (866 → 6,110).
Grew S2 University’s LinkedIn following by 2,837% (32 → 940).
Contributed to a 3,856% increase in brand engagement across campaigns.
Expanded customer territories and strengthened industry recognition through strategic events and digital outreach.
Delivered high-quality branding and design for brochures, websites, and event materials that reinforced trust with global partners.
WEBSITES that feel clear, trusted, and ready for global impact.
Websites for S2 Global and its sub-brand S2 University, designed with cohesive aesthetics and subtle variations to reflect their individual roles.
Transforming raw data and using MARKETING STRATEGY into dynamic, memorable visuals.
I turn AI insights into compelling visuals and collateral that tell a story and connect.
EVENTS designed to spark energy, build trust, and leave a mark.
TAKEAWAY
My work with S2 Global demonstrated how creative content and data-driven strategy can scale brand visibility on a global level. By combining marketing campaigns, social media growth, executive communication, and event support, I helped position S2 Global as a trusted leader in innovative, AI-powered security solutions.
ROLE
Social Media Manager
Marketing Specialist
Graphic Designer
Social Media Manager
Social Media Content Creator
Branding Specialist
3D Artist
SCOPE
Branding | Web | Education | Strategy
From redesigning the S2 Global and S2 University websites to updating visual systems across platforms, the work focused on aligning both brands under one identity while keeping each distinct in tone and purpose.
SKILLS
• Marketing strategy & content planning
• Social media management & scheduling
• SEO & audience research
• Video editing & 3D asset creation
• Cross-functional collaboration
• Event planning & internal campaign development
• Copywriting & storytelling for technical audiences
• Visual branding & creative direction
PLATFORMS
• LinkedIn • X (Twitter) • Discord • Facebook • Instagram • YouTube • Vimeo
TOOLS
• Adobe Creative Suite (Photoshop, InDesign, Illustrator, After Effects) • Canva • Figma • Unity (for VR) • Jitter • DatoCMS • Google Analytics • SEO tools • Hootsuite • Slack • Trello • Collaboration • MailChimp • Microsoft Teams • Microsoft 365 (Word, Excel, PowerPoint)
SOCIAL MEDIA built to connect, engage, and keep audiences coming back.