WORLD BOXING COUNCIL (WBC)

OVERVIEW

In 2025, I partnered with the World Boxing Council to support the Boxing Grand Prix tournament in Riyadh and the broader WBC digital presence. My role combined social media management, branding, AI/3D creative design, and campaign execution to strengthen audience engagement across WBC’s main channels.

CHALLENGE

WBC needed to connect global boxing fans with a new tournament while maintaining consistent storytelling across its accounts, including the WBC Cares branch. The goal was to generate excitement online, promote new initiatives like the Undisputed video game, and bring creative innovation to WBC’s branding.

MY ROLE

  • Designed and scheduled engaging social media posts on Instagram, tailoring reels, carousels, and static content to maximize reach.

  • Promoted Undisputed by Steel City Interactive through targeted visuals and storytelling.

  • Developed AI-powered trophy concepts and translated them into 3D models, preparing them for production as real gold trophies.

  • Directed WBC Cares campaigns by collaborating with management, producing adoption-focused posts, and streamlining workflows for faster production.

  • Delivered bilingual campaign copy, hashtags, and alt text to strengthen accessibility and SEO.

RESULTS

  • Achieved standout engagement on Instagram, including a WBC Boxing post with 12.1K likes and a WBC Cares post with 9,482 likes.

  • Established a repeatable process for campaign production, improving efficiency and collaboration.

  • Created innovative visuals that blended tradition with modern tools, showing how AI and 3D design can expand a brand’s creative storytelling.

TAKEAWAY

This work with WBC demonstrated the power of combining marketing strategy with creative design. By merging social media management, AI visuals, and campaign planning, I helped the WBC reach global fans, celebrate the sport’s legacy, and engage communities both inside and outside the ring.

ROLE

Social Media Manager, Marketing Specialist, Graphic Designer, Social Media Manager, Social Media Content Creator, Branding Specialist, 3D Artist

SCOPE

This work spanned international tournaments, social media storytelling, brand campaigns, and community-focused initiatives. From promoting the Boxing Grand Prix in Riyadh to driving adoption awareness with WBC Cares, each project was tailored to engage a unique audience while staying rooted in one goal: connect fans, athletes, and communities through the spirit of boxing.

SKILLS

• Marketing strategy & content planning • Social media management & scheduling • SEO & audience research • Video editing & 3D asset creation • Cross-functional collaboration • Event planning & internal campaign development • Copywriting & storytelling for technical audiences • Visual branding & creative direction

PLATFORMS

• LinkedIn • X (Twitter) • Discord • Facebook • Instagram • YouTube • Instagram • Adobe Creative Suite (Photoshop, InDesign, Illustrator, After Effects) • Canva • Figma • Unity (for VR) • Jitter • DatoCMS • Google Analytics • SEO tools • Hootsuite • Slack • Collaboration • MailChimp • Trello • Microsoft Teams • Microsoft 365 (Word, Excel, PowerPoint)