OVERVIEW

As part of OSI Systems, Rapiscan provides cutting-edge security screening solutions used in airports, borders, and government facilities worldwide. During my role as Graphic Designer and later as Marketing Specialist, I supported product launches, branding updates, digital campaigns, and immersive training experiences that helped the brand remain a leader in its field.

CHALLENGE

Rapiscan needed to communicate highly technical security solutions to diverse global stakeholders from government agencies to airport operators without overwhelming them with complexity. Marketing materials had to be clear, visually strong, and adaptable across events, sales meetings, and digital platforms.

MY ROLE

• Designed 3D product models (e.g., 620 XR, Orion 920CX) for demos, sales pitches, and VR training in Unity.

• Created brochures, business cards, event signage, and branded collateral to support sales teams and conferences.

• Produced digital content for websites and social platforms, aligning brand visuals with OSI’s broader identity.

• Collaborated with engineers and executives to translate technical details into compelling visuals and campaigns.

• Contributed to VR training experiences used by S2 University instructors, enabling interactive contraband detection courses.

RESULTS

• Built a reusable 3D asset library that became a core resource for client presentations, investor updates, and product showcases.

• Supported international events across 17 countries and 1 territory, contributing to a 23% increase in sales in 2024.

• Improved training effectiveness with VR modules that replaced costly hardware demos, expanding Rapiscan’s global footprint.

• Elevated brand credibility with refreshed brochures, modernized collateral, and unified digital-first campaigns.

• Increased visibility of flagship systems like the 620 XR and Orion 920CX through high-precision renders showcased at airports and conferences.