Creative & Strategic Social Media Management for Global Brand Growth
Web + UI Design
Digital Presence and Layout Design for Modern Brands | S2 Global / S2 University
Overview
I design clean, scrollable web layouts that turn complex ideas into structured, intuitive digital experiences. At S2 Global and S2 University, I helped shape the evolution of their websites by modernizing user flow, speeding up access to key content, and supporting global outreach. From refining mobile-first layouts to supporting blog content for SEO growth, every update focused on usability, function, and brand cohesion.
Role
UI Designer, Layout Strategist Content Collaborator
Timeline
Project-based across 1 year with rolling updates
Skills
Figma • DatoCMS • Squarespace CMS • Responsive Layout Design • Mobile Optimization • SEO • Brand Application
Platforms
• S2Global.com • LinkedIn Blog • S2University.com • Integration • Internal Training Portals
The Challenge
The original S2 Global website had heavy navigation, long loading times, and inconsistent content formatting. This made it difficult for potential clients, partners, and trainees to find relevant information. On the S2 University side, internal pages lacked visual structure, limiting the visibility of training programs, case studies, and content like Smuggling Trends.
The Goal
Simplify layout systems, streamline navigation, and introduce responsive design to improve both user experience and search engine visibility. Create templates that support future blog content, highlight security screening solutions, and showcase tools like CertScan in a clear, credible way across desktop and mobile.
My Role
• UI Designer
Designed new page structures using modular layout systems
• Content Collaborator
Styled internal case studies and articles to align with web standards
• Brand Contributor
Brought visual consistency across pages for S2 Global and S2 University
Design Focus
Element
Description
Designed to be clean, responsive, and built around clear content goals
Typography & Color
Chosen for legibility and alignment with overall brand tone
Asset Integration
UI Layouts
Supported by custom 3D visuals, branded graphics, and social-ready content
The S2 Global and S2 University websites share a unified visual language—structured layouts, a blue-gray color palette, and clean UI elements that reflect the organization’s precision and trustworthiness. While S2 Global’s site is more robust, housing deeper content like product data, company history, and advanced screening solutions, S2 University maintains a simplified structure that still clearly echoes the parent brand. This consistent-yet-distinct approach helps visitors immediately recognize S2 University as part of the S2 Global family, while positioning it as a specialized branch focused on training, education, and international certification.
Results & Outcomes
• Reduced page clutter and increased user retention with intuitive mobile-first designs
• Improved access to key content including CertScan, AI training, and educational tools
• Helped raise visibility of smuggling insights, course offerings, and campaign success stories
• Enabled teams to confidently share branded blog posts, case studies, and training materials across web, social, and email platforms
Takeaway
Design is about more than how it looks. It’s how it works. By focusing on accessibility, clarity, and speed, we made the S2 web experience more informative, more adaptable, and more aligned with the needs of a global security audience. Every layout supported brand growth through structure, storytelling, and performance.