Email, SEM & SEO
Effective email marketing, SEO, and SEM strategies help build meaningful connections with audiences while delivering measurable outcomes and maximizing ROI
I crafted keyword-optimized campaigns tailored for global audiences in the niche screening solutions industry, successfully addressing both hardware and software markets. By integrating social media, these efforts significantly boosted website traffic and revealed opportunities for content and structural optimization.
For S2 University, I undertook the 'Smuggling Trends' initiative, featuring monthly reports and engaging videos that highlighted our products' role in enhancing contraband detection worldwide, building customer trust, and reinforcing brand value.
Through my continued application of data-driven insights, S2 University’s average email open rate has risen from 27.1% in 2023 to 49.3% in 2024. The average CTR has increased from .062% in 2023 to .91% in 2024.