Marketing that Connects, Creates, & Drives Results
Overview
Marketing isn't just about what you say, it’s about how it connects. I’ve helped organizations like S2 Global and S2 University build better engagement through strategy, storytelling, and systems that support growth. From SEO-driven research to VR content creation, I’ve worked across mediums and teams to tell clear, consistent stories that resonate with the right people.
Role
Social Media Manager, Marketing Specialist, Graphic Designer, Social Media Manager, Social Media Content Creator, Branding Specialist, 3D Artist
Scope
This work spanned across global initiatives, product storytelling, training platforms, and public-facing campaigns—each one tailored to a unique audience but driven by the same goal: make meaningful connections that last.
Skills
• Marketing strategy & content planning • Social media management & scheduling • SEO & audience research • Video editing & 3D asset creation • Cross-functional collaboration • Event planning & internal campaign development • Copywriting & storytelling for technical audiences • Visual branding & creative direction
Platforms
• LinkedIn • X (Twitter) • Discord • Facebook • Instagram • YouTube • Instagram • Adobe Creative Suite (Photoshop, InDesign, Illustrator, After Effects) • Canva • Figma • Unity (for VR) • Jitter • DatoCMS • Google Analytics • SEO tools • Hootsuite • Slack • Collaboration • MailChimp • Trello • Microsoft Teams • Microsoft 365 (Word, Excel, PowerPoint)
The Challenge
We needed to:
Align brand voice across public-facing and internal materials
Improve the use of customer feedback in training content
Drive stronger engagement on social platforms
Bridge the gap between departments like sales, PR, and creative
The Goal
Strengthen brand consistency across platforms
Improve social media performance through platform-specific strategies
Increase reach through SEO-informed content
Build immersive content using VR and AR
Use storytelling to explain complex solutions, like CertScan
Improve collaboration between departments
My Role
Developed content systems tailored to goals and voice
Created 3D designs, video edits, and immersive visuals
Planned full-scale campaigns (like Smuggling Trends), connecting global data to real-world solutions
Wrote content informed by user quotes and course feedback
Used basic analytics and keyword research to inform campaigns
Organized events, from graphics to logistics
Collaborated with third-party designers for unified branding
Managed and scheduled content across LinkedIn, YouTube, Instagram, and X
S2 Global and S2 University share a unified branding style, with subtle visual distinctions that highlight their unique identities.
Research Strategy
I used practical SEO and analytics tools to guide our direction. Research included:
Identifying high-intent keywords
Monitoring content performance
Using training feedback to fine-tune messaging
Competitor analysis to find new opportunities
This helped inform every part of our strategy from campaign language to visual style.
Results & Outcomes
30% boost in online engagement across major platforms
26% increase in company profits through better content investment
Higher visibility and retention from VR-driven demos and training
Stronger collaboration across global teams
Content and storytelling that improved customer understanding and trust
Highlight: CertScan Campaign
For S2 University, I helped launch an internal campaign showcasing global smuggling patterns through confirmed seizure data. The focus was on using CertScan—S2 Global’s intelligent scanning system that gathers, analyzes, and visualizes contraband data to help governments make smarter, faster decisions.
We turned complex technology into a clear narrative that connected with global audiences.
Takeaway
Good marketing connects more than just product to person—it brings purpose, story, and measurable results together.
From audience research to cross-functional execution, I focus on building strategies that move people and metrics.
