Event Management

Event marketing serves as a powerful tool for forging meaningful connections with consumers, providing a unique platform to deliver tangible experiences and gather real-time feedback.

My role at S2 Global and Rapiscan Systems involved spearheading multiple national and international event campaigns. These initiatives offered hands-on brand education, live demonstrations, and bolstered our presence within the security screening industry.

In 2024, our products and trainers achieved significant global reach, expanding to 17 countries and 1 territory. This achievement drove a remarkable 23% increase in sales, highlighting the impactful results of strategic event marketing.